Ads That Don’t Smell Like Ads: The Power of UGC

Gen Z and digital consumers no longer trust perfect studio commercials; they trust the real experiences of people “just like them.” UGC (User Generated Content) consists of videos where your brand’s products are explained in a natural language within a real home environment in Istanbul, Turkey.

Script and Brief Management

Just because the videos look natural doesn't mean they lack strategy. At buvidi, we write scripts that include sales-oriented messages but do not "smell like ads," and we communicate these to the content creators.

Editing and Delivery

We edit the incoming raw footage according to social media dynamics in Turkey, adding subtitles and music to deliver it to you in a "ready-to-publish" format.

Usage Areas:

  • Instagram & TikTok Ads
  • E-commerce Product Pages
  • Social Media Content